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Use cases

Know why the numbers moved before the meeting.

Every team asks different questions of the same data. SenseBrew is being built to answer them in plain English, with your definitions and the records behind each answer.

Which campaigns brought qualified leads last month?

Qualified leads

1,284
+18%
SearchWebinarEmailSocial

What changed

  • Search campaigns+11%
  • Webinar series+9%
  • Paid social−2%
Built fromCampaignsLeadsCustomers

Illustrative example with made-up numbers.

Marketing

See which campaigns bring customers who stay.

Go past clicks and lead counts. Compare channels by the customers they actually bring, using your own definition of a qualified lead.

Have a question like these? Tell us yours and help decide what we build first.

Same approach, every team

An answer you can check.

Your definitions, once

Tell it what “revenue” or “active” means for your team, and every answer uses the same meaning.

It shows its working

Each answer shows the period, the definitions and the records it used, so you can check before you share.

Keep watching Planned

Turn a useful question into a weekly summary or an alert, instead of asking it again every Monday.

Illustrative examples. SenseBrew is in development.

Why not a dashboard?

Dashboards show what. We’re building for why.

NeedDashboardsChat toolsSenseBrew (what we’re building)
A new questionNeeds a new reportAnswers onceAsk it in plain English
Why it changedShows what, rarely whyDepends on what you paste inBreaks a change into its drivers
Your definitionsSet up per reportStart fresh each timeLearned once, reused everywhere
The evidenceBehind the chartHard to checkRecords and periods shown with every answer

Private beta

Bring your questions.

Get development updates and hear first when invitations open.

Or tell us the question your team is stuck on